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	<title>the connected world &#187; acrossair</title>
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		<title>augmented humanity + enspirited reality: AR panel at NAB2010</title>
		<link>http://www.lightninglaboratories.com/tcw/2010/04/augmented-humanity-enspirited-reality-ar-panel-at-nab2010/</link>
		<comments>http://www.lightninglaboratories.com/tcw/2010/04/augmented-humanity-enspirited-reality-ar-panel-at-nab2010/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 20:19:58 +0000</pubDate>
		<dc:creator>Gene</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[acrossair]]></category>
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		<category><![CDATA[Disney]]></category>
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		<category><![CDATA[Total Immersion]]></category>

		<guid isPermaLink="false">http://www.lightninglaboratories.com/tcw/?p=818</guid>
		<description><![CDATA[Earlier this week I spoke on the Augmented Reality: Entertainment Meets Ubiquitous Computing panel at the National Association of Broadcasters conference. Â In my intro talk I stated that AR should be thought of as the intersection of two separate trends: the augmentation of human capabilities through technology, and the digitization of the physical world of [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week I spoke on the <a href="http://www.nabshow.com/2010/newsroom/pressRelease.asp?id=2250">Augmented Reality: Entertainment Meets Ubiquitous Computing</a> panel at the National Association of Broadcasters conference. Â In my intro talk I stated that AR should be thought of as the intersection of two separate trends: the augmentation of human capabilities through technology, and the digitization of the physical world of people, places and things. I named these trends &#8216;augmented humanity&#8217; and &#8216;enspirited reality&#8217;. My slides for the panel (cc-by-nc):</p>
<div id="__ss_3725572" style="width: 425px;"><strong><a title="Augmented Humanity + Enspirited Reality" href="http://www.slideshare.net/ubik/augmented">Augmented Humanity + Enspirited Reality</a></strong><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=genebecker-nab2010-100414141254-phpapp01&amp;rel=0&amp;stripped_title=augmented" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=genebecker-nab2010-100414141254-phpapp01&amp;rel=0&amp;stripped_title=augmented" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p><a href="http://www.flickr.com/photos/22908017@N02/4518451156/"> My fellow panelists</a> (photo) came from diverse perspectives and included Joe Garlington from Disney Imagineering, Bruno Uzzan from <a href="http://www.t-immersion.com/">Total Immersion</a>, Chetan Damani of <a href="http://www.acrossair.com/">Acrossair</a>, and <a href="http://research.nokia.com/people/rebecca_allen">Rebecca Allen</a>, director of Nokia&#8217;s Hollywood research lab; the estimable <a href="http://newamsmedia.com/">Seth Shapiro</a> moderated the discussion. Garlington showed video clips from several of Disney&#8217;s mixed reality theme park projects, Bruno wowed the crowd with his familiar K&#8217;NEX demo, Chetan showed off one of the acrossair apps live on iPhone, and Rebecca Allen screened an extended clip from NRC&#8217;s <a href="http://pressbulletinboard.nokia.com/2010/01/12/nokia-research-center-hollywood-begins-mobile-entertainment-pilot/">Westwood Experience</a> mobile storytelling project. Overall I think the discussion was well-received, even if the topic was a bit fast-forward for the largely broadcast-focused attendees.</p>
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