{"id":1084,"date":"2011-01-03T12:06:25","date_gmt":"2011-01-03T20:06:25","guid":{"rendered":"http:\/\/www.lightninglaboratories.com\/tcw\/?p=1084"},"modified":"2011-01-03T12:10:52","modified_gmt":"2011-01-03T20:10:52","slug":"the-critical-challenge-for-augmented-reality-in-2011","status":"publish","type":"post","link":"http:\/\/www.lightninglaboratories.com\/tcw\/2011\/01\/the-critical-challenge-for-augmented-reality-in-2011\/","title":{"rendered":"the critical challenge for augmented reality in 2011"},"content":{"rendered":"<p>If there&#8217;s one thing we in the augmented reality community need to do this year, it is to make <em>actually using AR<\/em> a better experience than looking at screenshots and videos of it.<\/p>\n<p>If you ask most AR experts what the biggest challenge is for mobile AR, you&#8217;ll likely hear about technology issues. &#8220;Mobile AR won&#8217;t be taken seriously until it can do X&#8221; where X is something like centimeter-accurate location and camera pose determination, continuous image recognition, 3D object tracking, or perhaps making a band of angels dance on the surface of a contact lens.<\/p>\n<p>I love that stuff too. Advancing the technology is great, and it does make for cool screenshots and demo reels. But I guess I have a different view of what&#8217;s most important.<\/p>\n<p>AR is a unique medium because it blends digital content with the physical world. It happens in the places where we experience our lives; in cities, villages, countryside and wilderness, with family and friends and strangers around. It happens in the now, day and night, spring and fall. It engages our senses and taps into our emotions, revealing the invisible stories of the world around us. AR is a medium of living human experience.<\/p>\n<p>In AR, we already have an incredible toolbox of capabilities to work with. Mobile is mainstream, we&#8217;re all connected, and data is gushing from every spigot. It&#8217;s truly an embarassment of riches.<\/p>\n<p>What the AR community needs most this year is to push the frontiers of creative expression; to engage all of our senses, to embrace narrative and culture and play, to use the world as both a platform and a stage. In 2011, we need to become the best possible storytellers and experience designers for this new physical, digital, experiential medium.<\/p>\n<p>If we can&#8217;t do this, none of our technology will matter, except maybe on YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there&#8217;s one thing we in the augmented reality community need to do this year, it is to make actually using AR a better experience than looking at screenshots and videos of it. If you ask most AR experts what the biggest challenge is for mobile AR, you&#8217;ll likely hear about technology issues. &#8220;Mobile AR [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33,81],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","hentry","category-augmented-reality","category-experience-design"],"_links":{"self":[{"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/posts\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/comments?post=1084"}],"version-history":[{"count":11,"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/posts\/1084\/revisions"}],"predecessor-version":[{"id":1094,"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/posts\/1084\/revisions\/1094"}],"wp:attachment":[{"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/categories?post=1084"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lightninglaboratories.com\/tcw\/wp-json\/wp\/v2\/tags?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}